CHALLENGE:

Cisco has no direct relationship with its customers. Partners sell independently and have limited customer insight. Customers just want their I.T. to work ... With a fragmented, and siloed approach towards a customer experience, Cisco had no control over its products or brand experience, and no insights into what products their customers are using … But what if everyone worked together?

APPROACH:

We conducted multiple interviews with Cisco, Partners and Customers to understand what their frustrations and high points are. Building upon these understandings we designed and lead a 4-Day workshop to bring each segment together, and to collaboratively reimagine how business could be done together, and benefited everyone … especially the customer.

FULL DESIGN TEAM:

- Adrian Chan (CX)
- Kaleeta McDade (CD)